The design focused on a clear, intuitive experience that builds trust and drives action.
The project was to create a UI that balances between play and trust. We took into account the rules of responsible gambling, simplified navigation, adapted the interface to mobile users, and added gamification elements.
Users struggled with navigation and lacked trust in the lottery platform. The unclear structure and absence of visual cues reduced engagement and conversions.
We designed a clean, intuitive interface focused on trust, clarity, and action. Improved layout and hierarchy guided users through a seamless journey.
The scope included research, design, testing, and delivery—ensuring a smooth and user-focused process.
The design adapts across all screens — clear, consistent, and easy to use everywhere.
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