Luméa

While Vita Loop provided valuable tools for habit-building, its brand presence and user experience felt outdated and disconnected from the growing demand for wellness apps that are both intuitive and emotionally engaging. Key challenges included:

• An old-fashioned name lacking emotional resonance.
• A cluttered website layout that didn’t clearly guide new users.
• Insufficient focus on storytelling and emotional connection in messaging.
• Lack of clear differentiation from competitors.

To address these challenges, the project focused on a holistic transformation:

• New Brand Identity: Rebranded Vita Loop to Luméa, a name symbolizing light, clarity, and personal growth.
• Modern Visual Redesign: Soft gradients, cloud imagery, clean typography (Montserrat Alternates + Montserrat) for a feeling of lightness and flow.
• Clear Value Proposition: Focused on empowering individuals to make wellness a sustainable, joyful journey, not a burden.
• User-Centered Content: Crafted new headings, subheadings, and FAQs targeting real user needs and emotions.
• Mobile-First Design: Ensured the experience was seamless across mobile and desktop, reflecting modern app user behaviors.